Maggie Kmiecik
Lifecycle Marketing & CRM Specialist | Customer Retention | Digital Transformation Leader
- Role
- Associate Director, Lifecycle Marketing at Horizon Commerce
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Maggie Kmiecik
I’m a lifecycle marketing strategist with nearly 15 years of experience helping brands…
Experience
Associate Director, Lifecycle Marketing
Feb 2023 — Present · Los Angeles, CA, US
I lead CRM and email marketing strategy with a focus on driving measurable growth and improving customer experiences for our clients. I design and optimize customer journeys for new insurance shoppers, nurture campaigns for current plan holders, and lead acquisition programs for prospective members.A core part of my role is advancing the organization’s digital maturity—ensuring smarter, more efficient use of its Martech stack. By leveraging AI-driven personalization, automation, and data-driven insights, I help transform engagement strategies into scalable, customer-first experiences. My work sits at the intersection of retention, acquisition, and digital transformation, enabling our clients to deliver more relevant, timely, and impactful communications across the customer lifecycle.
Education
University of Illinois Chicago
B.A., English Literature, French Language
2006 — 2010
Skills
- Customer Service
- Web Analytics
- Newsletter Production
- Corporate Blogging
- Google Adwords Professional
- Digital Marketing
- Email Marketing
- Web Content
- Html
- Writing
- Google Adwords
- Google Analytics
- Photoshop
- Editorial
- Website Management
- Website Promotion
- Content Management
- Editing
- Newsletters
- Newsletter Writing
- Copy Editing
- Content Strategy
- SEO
- Blogger
- Advertising
- Content Development
- Social Networking
- Social Media Marketing
- Blogging
- Wordpress
- Social Media Blogging
- Online Publishing
- Google+
- Google Technologies
- Creative Writing
- SEO Copywriting
- Hootsuite
- Social Media
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