Maggie Howland

About Maggie Howland

As a Marketing Director, I specialize in strategic brand positioning, high-impact marketing initiatives, and business growth in the AEC industry. Whether it’s crafting compelling brand narratives, launching new product lines, or driving industry thought leadership, I bring a data-driven, creative approach that delivers results.From market research to digital strategy, sales enablement, to content marketing, I thrive at the intersection of business strategy and storytelling—translating insights into campaigns that engage audiences and drive revenue. My expertise in team leadership, cross-functional collaboration, and growth marketing ensures that marketing efforts don’t just look great—they fuel long-term success.Key Expertise & Leadership Strengths: Brand Strategy & Positioning – Elevating brands with compelling messaging and market differentiation. Market Research & Competitive Analysis – Turning data into insights that inform strategy and decision-making. Digital Marketing & SEO Optimization – Expanding brand reach and driving engagement through digital channels. Lead Generation & Sales Enablement – Aligning marketing with sales to drive conversions and revenue growth. Content Development & Storytelling – Creating impactful messaging that connects with target audiences. Team Leadership & Cross-Functional Collaboration – Building and guiding high-performing teams. Event Marketing & Public Relations – Strengthening industry presence through strategic events and partnerships.I’m passionate about innovation, creative problem-solving, and relationship-building. Always looking for new ways to amplify brand impact and create opportunities, I love collaborating with industry professionals to push the boundaries of what’s possible. Let’s connect!

Experience

1. Director of Marketing and Business Development

   American Modular Systems

   Jun 2010 — Present

   As Director of Marketing & Business Development, I lead branding, digital marketing, and business growth initiatives that position AMS as a leader in modular construction and sustainable school design. My focus is on driving brand visibility, expanding market reach, and strengthening industry thought leadership through strategic marketing, sales enablement, and digital engagement.Key Achievements & Ongoing Leadership: Led AMS’s largest rebranding initiative, restructuring the company into a cohesive master brand with four distinct sub-brands (AMS 2GO, AMS FORM, AMS EVOLVE, and GEN7). This modernized the brand identity, clarified market positioning, and continues to drive business growth. Oversaw a full visual identity overhaul, refining AMS’s brand story, logo system, typography, color palette, and messaging to create a modern, scalable, and digitally optimized brand presence. Driving a market segmentation strategy that effectively positions AMS’s four sub-brands to reach distinct buyer personas and market segments-AMS 2GO – Budget-friendly, relocatable modular buildings-AMS FORM – Cost-effective, permanent modular solutions-AMS EVOLVE – High-end, fully customizable modular designs-GEN7 – Cutting-edge, eco-friendly learning environments. Leading an integrated digital marketing strategy, leveraging SEO, content marketing, social media, and PR, resulting in sustained growth in web traffic, engagement, and inbound leads. Expanding AMS’s thought leadership position, securing media coverage, industry partnerships, and conference speaking engagements to strengthen our reputation as an education-focused modular innovator. Driving AMS’s event marketing and trade show strategy, ensuring brand visibility, client engagement, and sales growth at key industry events.

Education

• Emerson College

  Bachelor of Science, Marketing Communication: Advertising and Public Relations

  2000 — 2004

Skills

• Business-to-Business (B2b)
• Digital Media
• Strategic Planning
• Lead Generation
• Cold Calling
• Online Marketing
• Strategic Partnerships
• New Business Development
• Market Research
• Advertising
• Account Management
• Crm
• Social Networking
• Social Media Marketing
• Salesforce.com
• Copywriting
• Public Relations
• Strategy
• Integrated Marketing
• Sales Management
• B2b
• Online Advertising
• Marketing
• Direct Sales
• Trade Shows
• Sales
• Business Development
• Email Marketing
• Proposal Writing
• Marketing Communications
• Social Media
• Contract Negotiation
• Team Building
• Management
• Marketing Management
• Marketing Strategy