Maggie Familetti

About Maggie Familetti

As the Senior Director of Social Media at Global Citizen, I lead the organization\'s…

Experience

1. Senior Director of Social Media

   Global Citizen

   Aug 2022 — Present · New York, NY, US

   Head of Social + Influencer for global nonprofit, responsible for developing strategic goals for organizational social media platforms and defining the role of social in communicating and amplifying Global Citizen messaging, campaigns, and objectives+ Oversee social strategy and content for 8+ global channels across major social platforms and several market-specific channels on each. Manage 4-5 full-time team members across multiple markets, as well as several contract staffers on a seasonal basis in key markets+ Lead social campaigns + live event coverage for multiple large-scale events and broadcasts around the world, including Global Citizen Festival in New York, Global Citizen NOW (New York + Melbourne), Power Our Planet: Live in Paris (Paris), and Global Citizen Nights (Melbourne), and Move Afrika (Rwanda)+ Develop and implement social strategy for global advocacy campaigns, including IFAD replenishment, Education Cannot Wait, and more, working closely with UN orgs and several NGOs to accomplish key policy goals and communicate policy topics to large-scale audience+ Develop and set comprehensive team OKRs driven by specific KPIs, analyzing data to ensure that OKRs accurately reflect the social landscape at large and the engagement, topic, and content trends on specific Global Citizen channels+ Serve as primary liaison between social and influencer functionalities and senior leadership, responsible for representing our team and work to global board members, advisory committees, and executive team members

Education

• Fordham University

  Communication and Media Studies

• Temple University

  Bachelor of Arts (B.A.)