Maggie Essman
Market Engagement Lead at Kaiser Permanente
- Role
- Market Engagement Lead, Northern California at Kaiser Permanente
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Maggie Essman
I\'m an award-winning leader with nearly 30 years of success leading Integrated Marketing teams and partnering with Sales and Product organizations to drive revenue and improve profitability. My experience spans the entire business discipline, with particular strength in:• Developing clear value propositions, positioning, and messaging platforms in a language that everyone can understand• Creating, executing, and measuring successful go-to-market campaigns• Setting – and relentlessly focusing on – strategic priorities in complex environmentsIn a world dominated by buzzwords and jargon, I\'ve built and led teams that have always been able to cut through clutter to deliver high-impact messaging and positioning, drive brand and product value, and establish market awareness and thought leadership. People I’ve worked with have envied my ability to assemble the right cross-functional team with the right plan, and just get it done no matter what. They say that I make it look easy, even though it never is.Areas of Expertise: customer/competitive segmentation and analysis, market/marketing strategy and planning, product/corporate positioning, internal and market-facing communications, digital marketing, brand management and relationship marketing, advertising/sponsorships/events, developing people, organization building
Experience
Market Engagement Lead, Northern California
Mar 2022 — Present
Education
University of California, Berkeley, Haas School of Business
Certificate, Financial Analysis
Dartmouth College
Bachelor of Arts, Biology
Skills
- Start-Ups
- Product Marketing
- Program Management
- Market Planning
- Marketing Management
- Analytics
- Public Relations
- Customer Lifecycle Management
- Pharmaceutical Industry
- Strategic Communications
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Entrepreneurship
- Healthcare
- Digital Marketing
- Demand Generation
- Account Management
- Project Management
- Strategic Planning
- Sales
- Integrated Marketing
- Segmentation
- Management
- Team Building
- Leadership
- Advertising
- Marketing
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