Maggie Wilson
Category Strategy Manager at Kroger Our Brands
- Role
- Category Strategy and Innovation Manager - our Brands - Fresh Bakery at Kroger
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Maggie Wilson
I’m a strategic and creative thinker with 10+ years of experience in the retail industry, currently focused on building and elevating private label brands. I thrive at the intersection of data and storytelling—where smart strategy meets compelling content.My passion lies in more than just product development—I love crafting the narrative behind the brand. Whether it’s through creative writing, social media, or visual storytelling, I enjoy bringing ideas to life in a way that connects with consumers and drives engagement.With a sharp eye for detail, a love for process, and a natural flair for marketing, I enjoy leading cross-functional teams, solving complex challenges, and creating moments that make people stop, scroll, and smile.Let’s connect if you want to talk strategy, innovation, or how to make private brands unforgettable.
Experience
Category Strategy and Innovation Manager - our Brands - Fresh Bakery
Aug 2022 — Present · Cincinnati, OH, US
Act as the hub for all Our Brands (OB) product development in the Fresh Bakery Department. Effectively lead cross-functional and cross-departmental teams through OB category business plans and product development projects to deliver results in the timelines established. Communicate our OB vision and goals, as well as how they align with overall category merchandiser strategies and the Customer 1st promise. Demonstrate the company\'s core values of respect, honesty, integrity, diversity, inclusion and safety.
Education
UC Clermont College
Associate's degree, Business Management Technology and Marketing Management Technology
2011 — 2015
UC Clermont College
Bachelor's degree, Technical and Applied Studies
2014 — 2015
Skills
- Photography
- Social Networking
- Healthy Lifestyles
- Down to Earth
- Retail Sales
- Conversation
- Creativity
- Troubleshooting
- Babysitting
- Microsoft Office
- Pottery
- Microsoft Word
- Customer Service
- Editing
- Posters
- Creative Strategy
- Designs
- Advertising
- Time Management
- Teamwork
- Loss Prevention
- Volunteering
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.