Maggie Armstrong
Staff / Principal Product Designer | 0→1 & Growth | Two-Sided Marketplaces | Health, Community & Trust-Driven Products
- Role
- Principal Product Designer at Cleo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Maggie Armstrong
I’m a Staff / Principal Product Designer with 10+ years of experience designing two-sided marketplaces and consumer platforms that drive real-world impact. My work sits at the intersection of 0→1 product thinking, growth, and high-craft execution—helping teams turn ambiguous problem spaces into clear, shipped experiences that improve activation, engagement, and retention. Most recently, I’ve been leading design for a caregiving and health platform, where I- Increased onboarding completion by 31%, unlocking $2M+ in revenue - Improved engagement (+35% increase in provider messaging) by building trust and redefining how we deliver personalized value - Built and scaled a design system that reduced costs by $650K annually What I’m known for- Designing two-sided ecosystems: Balancing the needs of multiple user groups and creating meaningful value exchange between them - Turning ambiguity into strategy: Framing the right problems, defining opportunities, and aligning teams around a clear direction - Shipping and learning quickly: Using prototyping, A/B testing, and data to validate ideas and drive decisions - Raising the bar for quality: Strong interaction design, systems thinking, and attention to detail - Designing for trust and emotional context: Especially in health, caregiving, and relationship-driven products What I care about:I’m most motivated by products that sit in high-stakes, human moments—where design can help someone feel more confident asking for help, more supported navigating a challenge, and more connected to others. I believe great product design doesn’t just solve problems—it creates clarity, trust, and forward momentum.
Experience
Principal Product Designer
Nov 2024 — Present
Education
Rhode Island School of Design
Bachelor of Fine Arts (B.F.A.) with Honors, Printmaking
2006 — 2010
Skills
- Android
- Project Planning
- Adobe Creative Suite
- Teamwork
- Art
- Graphic Design
- Creative Direction
- Visual Arts
- Fine Art
- Indesign
- Painting
- Project Management
- Mobile Applications
- Art Direction
- User Interface Design
- Photoshop
- User Experience Design
- Drawing
- Photography
- User Research
- Mobile Design
- Adobe Photoshop
- Adobe Illustrator
- Books
- Creative Problem Solving
- Illustration
- Graphics
- User Experience
- Illustrator
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