Maggie Bera
Brand Strategy & Marketing Leader Driving Creative, Culture & Growth
- Role
- Founder at Actor Aesthetic
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Maggie Bera
Hi, I’m Maggie. part marketing wiz, part theatre kid. I’ve spent over 15 years on stage and the last 8+ years turning scrolls into clicks, building loyal digital communities, and making brands sound like actual humans. My work has been featured in Broadway World, Playbill, Backstage, and a few group chats I probably shouldn’t be in. I know how to make people stop mid-scroll, laugh-snort (ok maybe thats just me), and click “follow” and most importantly… BUY NOW.If your brand needs a little razzle dazzle and a data-backed content plan. I’m your girl.maggiebera.com/marketing
Experience
Founder
Jan 2017 — Present
Built Actor Aesthetic from the ground up into one of the most trusted digital platforms for performers — now reaching 50K+ monthly readers and a highly engaged audience of 12.5K+ followers across social platforms.Conceptualized and executed the entire brand identity, including messaging, visual design, website buildout, and long-term content roadmap.Grew the platform organically through story-driven content, trend-driven campaigns, and cross-platform distribution, increasing social engagement by 150%+ YoY without paid ads.Created bingeable content across blog, email, and social that speaks directly to the modern performer at every stage of their journey — resulting in thousands of saved posts and repeat readers.Designed and launched multi-platform marketing campaigns (Instagram, TikTok, Pinterest, Email, Facebook, X) to grow footprint and deepen loyalty within the community.Frequently collaborate with industry partners, creators, and brands to expand reach and create high-value content that drives engagement and conversion.
Education
Texas State University
Bachelor of Fine Arts (B.F.A.), Musical Theatre
2013 — 2017
Skills
- Microsoft Word
- Video Editing
- Voice Acting
- Dance
- Acting
- Theatre
- Journalism
- Research
- Performing Arts
- Editing
- Music
- Blogging
- Musical Theatre
- Social Media Marketing
- Search Engine Optimization (SEO)
- Microsoft Excel
- Wordpress
- Social Media
- Writing
- Leadership
- Teaching
- Public Speaking
- Social Networking
- Casting
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