Maggie Barton Baird
Advisory Board Member @CEMA
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WORK HISTORY
Advisory Board Member @CEMA
EDUCATION
University of Alberta
Bachelor of Fine Arts (BFA), Stage Management
ABOUT MAGGIE BARTON BAIRD
Hi, I’m Maggie. I’m an event marketing leader with over 15 years of experience transforming brand strategy into high-impact experiences that drive real business results. I believe events are one of the most powerful ways to build connection, loyalty, and long-term growth, and I focus on designing programs that inspire audiences, elevate brands, and deliver measurable outcomes.At Jobber, I lead event marketing to bring together blue-collar businesses through dynamic, engaging experiences that build community, drive brand awareness, and create meaningful revenue impact. My background spans non-profit, agency, and corporate environments—primarily in tech—giving me a well-rounded perspective on how creativity and operational excellence come together to produce truly impactful events.Beyond my role, I’m deeply committed to advancing the events industry. I’m proud to serve on the CEMA (Corporate Event Marketing Association) Advisory Board, helping shape the future of global event marketing. I’m also a guest instructor at NAIT, the University of Alberta, and Grant MacEwan, and I’ve shared insights with CBC, 630CHED, Global News, and Canadian Special Events Magazine. I’ve been named Top 40 Under 40 by Edify Magazine and recognized as one of CEMA’s 50 Event Marketing Champions.If you’re passionate about pushing the events industry forward—or are curious about getting involved with CEMA—I’d love to connect and encourage you to join the community.
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