Maggie Shea
Experience and Engagement Manager @United Heritage Credit Union
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WORK HISTORY
Experience and Engagement Manager @United Heritage Credit Union
Austin, TX, US
Lead the development and execution of enterprise-wide marketing strategies that strengthen brand visibility, deepen member engagement, and drive business growth. Oversee integrated campaigns across digital, paid, organic, and experiential channels, focusing on high-impact initiatives that support demand generation and lifecycle marketing. Collaborate cross-functionally with sales, product, and operations teams to align go-to-market efforts and improve performance across key segments. Also lead the planning and execution of branded community events to expand local presence and build lasting trust. By streamlining compliance and campaign workflows, I enable faster delivery and more effective collaboration across teams.
EDUCATION
Ball State University
BS, Public Relations
University of Southern Indiana
Master of Business Administration - MBA
ABOUT MAGGIE SHEA
Strategic marketing leader with over a decade of experience translating business…
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