Maggie Roehling
Development Coordinator at Day One Fitness
- Role
- Assistant Brand Manager at AIR (Advanced Inhalation Rituals)
- Location
- Aiken, SC, US
- LinkedIn followers
- 500 followers
About Maggie Roehling
Self-motivated, problem solver, goal-oriented individual with a track record of hard…
Experience
Assistant Brand Manager
AIR (Advanced Inhalation Rituals)
Sep 2024 — Present · Charlotte, NC, US
Hired on to assist with the launch of a new product in the U.S. market. In this role, I support the Brand Management/Marketing team in promoting our individual brands and gaining brand and product awareness.• Partner with Central Marketing, local leadership, and external agencies to execute and grow brand strategies and awareness• Lead execution of key components/tactics of the Brand Marketing Plan including paid media assets and partnerships• Drive equity volume campaigns and programs• Execute launch of new products and brands• Develop relationships and partner to develop strategies to meet the needs of key constituents (Distributors, Wholesalers, Retailers, and Influencers) in a dynamic and highly regulated industry• Review packaging and product positioning to attract and establish consumer loyalty while appealing to the correct audience• Make recommendations and improvements of products and brand awareness based on research and analysis of market trends and activity• Manage the annual budget to ensure money is appropriately allocated across activations, paid media, and brand positioning
Education
Grand Valley State University
B.S. Communication Studies, Minors in Spanish Language and Literature, General Business
2017 — 2022
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