Maggie Neal
Vice President, Marketing Manager at U.S. Bank
- Role
- Vice President, Marketing Manager at U.S. Bank
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Maggie Neal
Experienced marketing manager with proven strategic and creative skills and a track record of success in marketing and program management, advertising strategy and development, event planning, budget management and leadership.
Experience
Vice President, Marketing Manager
Jun 2002 — Present · Cincinnati Area, US
Managing marketing team with responsibility for branch-wide promotions, communications and merchandising initiatives, including sales contests and promotions, advertising, point of purchase changeouts, digital merchandising strategy and more. Previous roles at U.S. Bank include:Assistant Vice President, Segment Marketing Manager, 20••••14Managed marketing strategy, advertising and collateral development, client events and internal promotions/sales campaigns for the affluent (The Private Client Group) sales force. Developed and executed RealSteps>Retirement program in coordination with a cross-functional team. Developed Corporate Citizenshp Report, Financial Education materials and website, community-focused advertising and military marketing tools. Coordinated complex merchandising strategy and changeouts. Officer, Deposit Product Marketing Manager, 20••••10Launched S.T.A.R.T. product by coordinating a cross-functional team from product management, public relations, compliance and outside consultants. Develope multi-tiered rollout for the product including advertising, sales tools, point of purchase, direct mail and more. Developed customer and internal communications for various regulatory changes. Managed and and maintained key sales and pricing brochures for all consumer products. Supported the student banking and campus card team with specialized collateral and promotions for the segment. Branch Marketing Project Manager, 20••••08Developed successful, regional marketing promotions based on market needs. Launched the On-Site Banking branch division with sales tools, advertising and collateral gears towards the unique branch locations in the division, such as universities, hospitals and corporate headquarters. Created and managed unique marketing programs for the In-Store Banking (grocery branch) division. Planned events from idea to execution, including contract negotiation and budget management.
Education
Miami University
Bachelor's Degree, Marketing, International Business
1996 — 2000
Seton High School
High School
1992 — 1996
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