Maggie McShaffrey
Graphic/Textile Designer
- Role
- Graphic Designer at JCPenney
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Maggie McShaffrey
I am a multifaceted textile designer with extensive experience in textile print design…
Experience
Graphic Designer
Aug 2018 — Present · Dallas, TX, US
Responsible for creating exclusive artwork for our new kids brand, Thereabouts. Thereabouts is an all inclusive brand, which promotes the optimist attitude of our customers, as well as offer gender free artwork and silo options.Daily tasks include:Prepare and present seasonal direction of artwork to entire cross-functional team.Work cohesively with trend, design and sourcing partners to ensure art fits into all parameter.Keep apprised of calendar due dates and adhere to calendar deadlines.Maintain open communication with designers on all steps of development process. Review and edit artwork with designers input during development.Input seasonal color palettes into necessary software. Research trend and color for the season by utilizing trend resources, internal design teams, online research, and competitive shopping.Communicate thought process and strategy behind print work, and provide recaps/ trend boards to teams to aid in customer meetings.Present compelling product stories grounded in consumer insights.
Education
University of Cincinnati
Bachelor of Science (BS), Fashion Design & Trend Research
2009 — 2015
University of Cincinnati
Fashion Design: Product Development, Fashion/Apparel Design
2009 — 2015
Skills
- Photoshop
- Textile Design
- Sketching
- Pattern
- Adobe Illustrator
- Fashion Design
- Visual Merchandising
- Webpdm
- Concept Design
- Adobe Creative Suite
- Illustrator
- Indesign
- Trend Forecasting
- Trend Analysis
- Draping
- Fitting
- Fit
- Branding & Identity
- Brand Loyalty
- Kaledo
- Textiles
- Brand Development
- Tech Packs
- Fashion Illustration
- Microsoft Office
- Knitwear
- Apparel
- Merchandising
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