Maggie McInnis
Senior Director, Product Marketing @Columbia Threadneedle Investments
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WORK HISTORY
Senior Director, Product Marketing @Columbia Threadneedle Investments
Boston, MA, US
Responsible for leading the product marketing team focusing on our intermediary channel. Partner with teams across the organization to drive positioning and messaging of our products and capabilities. Utilize market research, and internal/external feedback to optimize marketing materials and campaigns to ensure we are meeting the needs of advisors.
EDUCATION
Providence College
Bachelor of Arts, Political Science, Sociology
ABOUT MAGGIE MCINNIS
Marketing professional with proven experience driving growth by way of strategic marketing campaigns. Skilled in obtaining buy-in and mobilizing teams using data, insights, trust and empowerment. Track record of success in executing marketing programs across channels ensuring alignment with business goals. Experience with digital marketing, email marketing and CRM, marketing analytics, brand strategy, product marketing, process automation, SEO and paid media. Strategic thinker with a focus on innovation and process improvement.
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