Maggie Masar
Connecting CFOs & treasury practitioners with each other and the treasury pros crafting the software they’ve been dreaming of. Follow Treasury4 to learn more.
- Role
- Marketing at Treasury4
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Maggie Masar
Senior B2B marketing communications professional with broad hands-on experience in all aspects of marketing, sales enablement, public relations and corporate communications strategies and tactics that help organizations gain internal acceptance, extend their brand and enhance market presence for additional growth. Equally effective as a team leader and a team member. Can work as easily with the technical and business sides, from team members through to C-levels. SKILLS • Marketing /Brand strategy development and execution (often with limited budgets) • Public Relations/Media Relations (agency and corporate) • Marketing & Sales Alignment • Sales Enablement Strategies and Tactics • Product Software and Services Data Sheets • Lead Generation and Management • Prospect and Client Data Management • Thought Leadership • Joint Proposals with Partner Companies (i.e, SAP, pwc, Deloitte, E&Y, Zanders) • Corporate and Employee Communications (newsletters, announcements, bios, etc.) • Web Site Content/Redesign • Advertising (design/placement) • Linked-In Company Presence • Trade Shows • Users Group Meetings • Special Events • Company Meetings • Promotions • RFP/RFI Documents, Content and Process Management • Market Research/Prospect Research/Competitive Research • Target Company Profile Development • Project Management • Vendor Management • Contract Process Management • Merger/Acquisition marketing/communications due diligence, planning and execution • Experience working with in-house teams, remote teams, clients, prospects and partners across all levels of a corporate organizational structure • Experience leading teams, being a member of a team and being the sole source
Experience
Marketing
Feb 2024 — Present
Education
Indiana University of Pennsylvania
BA
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