Maggie Magellan

About Maggie Magellan

14+ years of experience in performance digital media, specializing in the strategy & development of paid campaigns to generate demand, acquire new customers, improve customer engagement, drive revenue efficiencies and expansion, and increase lifetime value and retention.Areas of expertise: integrated digital media (search, paid social, display, programmatic, OLV, web, email), A/B testing, measurement & investment frameworks, statistical analysis, lift studies, incrementality, reporting, sales pipeline, data driven content development (brand, influencer, creator, partnership, event), creator programs, creative strategy, storytelling.9 years of experience managing teams and direct reports. I lead every project with the complex challenge we must solve for. I believe audience-first, native content is at the core of every successful campaign (yes, even paid efforts!) and data, statistical analysis and innovative testing initiatives are critical to increasing performance and proving investment effectiveness.

Experience

1. Director, Retail Media, Integrated Media Campaigns

   Petco

   Mar 2024 — Present

   I lead the Integrated Digital Media team within Petco\'s Retail Media division; my team is responsible for developing all paid media strategies (channel/tactic, investment, campaign, creative, testing, reporting) across web, digital, social media, CRM for +60 Retail Media clients. Further, we analyze data and impact from campaign performance and provide clear insights into ROI, pipeline contribution, and impact on sales, then develop testing hypotheses to drive on-going growth. My approach primarily focuses on demand gen, performance/growth, acquisition and retention media to prospect, accelerate the buyer\'s journey, drive sales and create higher LTV customers for our clients (the brands we sell at Petco or the endemic/non-endemic brands who advertise with us).My role is a bridge between the Enterprise functions (Integrated Marketing, Media, Merch) and Retail Media Sales, ensuring alignment of enterprise marketing efforts with RMN sales objectives, and translating overall cross-functional strategy into actionable Retail Media strategies that drive pipeline and sales goals through our account based programs.Additionally, I oversee key business areas inclusive of, but not limited to: sales enablement, omni-channel revenue risk analysis, revenue/media pacing, pipeline management and margin tracking.

Education

• UC Santa Barbara

  Bachelor of Arts, English Literature, emphasis in Writing

Skills

• Advertising
• Magazines
• Mailchimp
• Google Adwords
• Email Marketing
• Management
• Blogging
• Powerpoint
• Microsoft Excel
• Social Media
• Fashion
• Project Management
• Microsoft Office
• Sales
• Copywriting
• Online Advertising
• Event Planning
• Social Networking
• Social Media Marketing
• SEO
• Bridge
• Brand Management
• Fashion Marketing
• Adobe Acrobat
• Editing
• Marketing
• Copy Editing
• Retail
• Indesign
• Data Analysis
• Exacttarget