Maggie King
- Role
- Founder & Principal Consultant at Narrative Insights, Llc
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Maggie King
I founded Narrative Insights to focus my work where I’m most passionate – growing…
Experience
Founder & Principal Consultant
May 2022 — Present
Narrative Insights is a research and strategy consultancy specializing in building insights foundations within organizations that do not currently have this function internally. We focus our work on bridging the gap that exists between organizations and 3rd party research agencies, ensuring both the success of a project from start to finish while also providing the strategic guidance of how to best implement change from the learnings to help you deliver exceptional experiences and products.
Education
University of Colorado Boulder
Bachelor of Arts (B.A.), Anthropology, French
San Diego State University
Master of Arts (M.A.), Anthropology
Skills
- Research Design
- Product Development
- Cross-Functional Team Leadership
- Marketing
- Quantitative Research
- Data Analysis
- Consumer Behaviour
- Ethnography
- Market Analysis
- Retail Category Management
- Market Research
- User Experience
- Multi-Channel Marketing
- Analytics
- Project Management
- Consumer Electronics
- Competitive Analysis
- Segmentation
- Usability Testing
- Customer Insight
- Product Innovation
- Competitive Intelligence
- Focus Groups
- Qualitative Research
- Spss
- Marketing Strategy
- Marketing Research
- Consumer Behavior
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