Maggie Hubbell

About Maggie Hubbell

Strategic, goal oriented, and process minded EXECUTIVE LEADER with 20+ years of demonstrated success in strategy development, operational leadership, sales and business development within nutraceuticals, manufacturing, digital platforms and cloud based (SaaS) arenas. Servant Leader possessing a people first mentality, focused on building and developing high-performance contributors capable of driving exponential revenue growth. True acumen for collaboration and serving as a bridge for cross-functional teams to achieve a targeted goal. Proven history of launching and growing start-ups, products and effectively sustaining initiatives.

Experience

1. Senior Vice President and Brand Director, Azurewell

   Azure Standard

   Sep 2025 — Present · Dufur, OR, US

   Leading brand strategy, operations, and growth for AzureWell, a premium vitamins and supplements brand within the Azure Standard family, committed to natural wellness and sustainable sourcing.As the executive leader of AzureWell, I oversee all aspects of the brand—from P&L management and strategic planning to product innovation, marketing execution, and team development. My role bridges high-level brand vision with operational excellence, driving multi-year growth strategies across omnichannel expansion (e-commerce, retail, DTC, and wholesale).What I do:• Own full P&L accountability, ensuring revenue growth and operational efficiency• Direct end-to-end product development—from identifying market opportunities to launching wellness solutions that meet consumer demand• Lead cross-functional teams across brand, marketing, sales, and supply chain• Develop and execute brand positioning that aligns with Azure Standard\'s natural health mission and values• Leverage market intelligence, competitive analysis, and customer insights to continuously optimize strategy• Build strategic partnerships with key customers and wellness influencers to amplify brand reach and loyalty

Education

• Pacific Lutheran University

  Bachelor of Arts (BA)

Skills

• SEO
• Corporate Development
• Direct Mail
• Program Design
• Web Analytics
• Leadership Development
• M&a
• Leadership
• Marketing Strategy
• Financial Analysis
• Sem
• Online Advertising
• Saas
• Marketing
• Account Management
• Lead Generation
• Strategic Planning
• Copywriting
• Sales
• Email Marketing
• Direct Marketing
• Online Marketing
• Operations Management
• Digital Marketing
• Digital Strategy
• Advertising