Maggie Hess

About Maggie Hess

With a diverse background in designing and executing high-impact marketing campaigns, I specialize in driving engagement, revenue growth, and customer loyalty across diverse digital channels. I excel at leveraging data analytics and advanced reporting tools to optimize campaign performance, refine targeting, and maximize ROI across display, search, shopping, video, and email marketing.What I Deliver- Strategic Campaign Leadership: Proven success in creating and managing multichannel strategies that align with business goals and deliver measurable results- Data-Driven Optimization: Skilled at translating complex insights into actionable strategies that enhance performance and accelerate growth- Cross-Functional Collaboration: Adept at working with diverse teams and stakeholders to ensure seamless execution and alignment across initiatives- Adaptability & Growth Mindset: Actively expanding expertise into paid social media advertising, with a commitment to continuous learning and innovation.Known for my strategic thinking, proactive execution, and clear communication, I thrive in dynamic environments where measurable results and customer-focused strategies drive success.Let’s connect if you’re looking for a marketing leader who can combine analytical rigor with creative execution to deliver business impact.

Experience

1. Digital Marketing Manager

   DICK'S Sporting Goods

   Apr 2024 — Present · Coraopolis, PA, US

   As part of my job duties, I was recruited to establish a structured B2B marketing function from the ground up. I design and execute multichannel campaigns that strengthen partnerships, including with organizations such as Little League®, and drive measurable revenue growth. Partnering closely with merchandising, sales, and web teams, I align product, pricing, and promotional strategies while leveraging analytics tools (Qlik, Google Analytics, and Salesforce) to track performance and optimize ROI.Key Achievements-Built B2B marketing infrastructure: Launched marketing department processes from scratch, introducing Salesforce landing pages, SEO, email automations, and optimized Google Ads campaigns—delivering significant traffic growth and strong conversion results-Accelerated engagement: Doubled email campaign cadence and deployed automated workflows for lead nurturing, substantially increasing open and click-through rates-Data-driven ad optimization: Analyzed product margins and Google Ads performance to identify breakeven ROAS, enabling smarter ad spend decisions and boosting campaign profitability-Website growth: Drove a 26% increase in engaged sessions on the wholesale division site through a coordinated multichannel strategy-New product success: Partnered cross-functionally to launch the “Coach’s Bundle,” selling 400+ units in six months while providing coaches with a high-value, streamlined solution.

Education

• University of Dayton

  Bachelor of Business Administration - BBA, Primary: Marketing | Secondary: Spanish

• Universidad Nebrija

  Spanish and Iberian Studies

  2013 — 2013