Maggie Henley

WORK HISTORY

EDUCATION

ABOUT MAGGIE HENLEY

Growth Marketing Consultant | Fractional Marketing Leader I’m a Growth Marketing Consultant and Fractional Marketing Leader with 7+ years of experience building and optimizing multi-channel marketing systems that drive pipeline, engagement, and revenue growth. I specialize in translating business goals into scalable demand generation strategies across paid media, email, web, social, and integrated campaigns. My work sits at the intersection of strategy and execution—helping organizations define the “what” (positioning, targeting, channel mix, messaging priorities) and build the “how” (campaign frameworks, launch roadmaps, and performance systems). The goal: enable marketing teams to move faster while staying aligned to measurable business outcomes. Throughout my career, I’ve managed and optimized six-figure paid media investments across Google Ads, LinkedIn, Meta, and programmatic channels—supporting demand generation initiatives that drive qualified pipeline and customer acquisition. I bring experience across B2B, B2C, and B2G environments, partnering with brands, agencies, startups, and internal teams across: SaaS & technology, financial services, professional services, nonprofit, higher education, healthcare & wellness, real estate, and sports & entertainment. Selected Impact: • Managed six-figure paid media budgets generating millions in influenced pipeline and revenue opportunities • Increased CTR and campaign engagement by 15–35% through audience segmentation and creative testing • Improved conversion rates by 10–25% by aligning messaging, creative, and landing page experiences • Reduced CPA/CPL by 15–30% through smarter budget allocation and targeting strategies • Strengthened lifecycle and email performance through segmentation, messaging, and reporting optimization Today, I partner with brands and agencies to strengthen demand generation systems, improve campaign performance, and build scalable marketing operations that support long-term growth. Open to: fractional leadership roles, consulting partnerships, and strategic engagements across demand generation, growth marketing, campaign strategy, and performance optimization.