Maggie Heneghan

About Maggie Heneghan

http://bit.ly/4pfAU00Innovative marketing and customer engagement executive with 17+ years of experience driving B2B and B2C growth across hospitality, private aviation, events, retail, and luxury brands.I specialize in global brand strategy, digital transformation, and customer lifecycle optimization, consistently delivering measurable business impact-$87M pipeline influenced and +17% MQL growth YoY (Encore)- 7:1 ROI on multi-channel paid media campaigns, with 12/12 properties exceeding revenue targets (Hyatt)-$2M earned media and 63% digital-driven bookings in first year of hotel launch (Accor/21c)-+495% pipeline growth from ABM-driven acquisition strategy; delivered €15M in new revenue (VistaJet).Recognized as a transformational leader selected for Encore\'s LEaD Global Leadership Program (top 32 of 3,500+ employees), I combine creative brand storytelling with data-driven strategy to accelerate commercial performance.Core Strengths:Demand Generation | GTM & Growth Strategy | B2B/B2C Marketing | Account-Based Marketing (ABM)| Brand & Customer Experience | CRM & Marketing Automation | Paid Media & SEO | Integrated Campaigns | Commercial Revenue Growth | Global Team Leadership (Remote & Hybrid)

Experience

1. Senior Manager, Field Marketing, Luxury Lifestyle, Global Headquarters

   Hyatt

   Jan 2026 — Present · Chicago, IL, US

Education

• University of Illinois at Urbana-Champaign

  BA with honors

Skills

• Public Relations
• Graphic Design
• Fundraising
• Marketing Strategy
• Copywriting
• Integrated Marketing
• Web Design
• Contract Negotiation
• Social Media Marketing
• Publicity
• Social Networking
• Market Analysis
• Leadership
• Social Media
• Event Management
• SEO
• Advertising
• Strategy
• E-Commerce
• Customer Service
• Blogging
• Entertainment
• Sales
• Marketing
• Event Planning