Maggie Heile
Founder and General Manager @Vin 7000
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WORK HISTORY
Founder and General Manager @Vin 7000
Built, launched, and growing this Utah wine brokerage bringing artisanal, handcrafted fine wines from small family producers around the world to one of the most regulated alcohol control states in US. Disrupted the standard broker model to focus on accessible small-production fine wines and unique consumer experiences. Developed brand positioning and standards, messaging strategy, and all brand assets (logo, website, marketing materials). Create and execute annual business and marketing plans and manage P&L while leading as curator and wine portfolio manager; principal wine agent and portfolio marketer; winery client and Utah DABC relationship management.\\\\n\\\\n* Delivered a high-end consumer experience in a highly regulated alcohol US state (Utah) – growing sales over 3X Year 2, expanded client portfolio from 3 wineries at launch to 15 wineries and 2 importers (+300%) by end of Year 2, drove consumer sales 4X and securing placement on 90% of target wine lists.\\\\n\\\\n* Disruptive innovation by launching the first Utah wine club (wine clubs do not currently exist in Utah) through creative leverage of Utah alcohol processes. Leading and innovating as the only wine brokerage in Utah focusing on direct-to-consumer strategies.\\\\n\\\\n* Lead as Principal wine agent and portfolio marketer; building trust and helping build profitable wine programs with restaurant wine buyers, and creating fun and educational wine events for consumers. Creatively established wine tasting room, solving regulatory frameworks while being customer focused.\\\\n\\\\n
EDUCATION
University of Michigan
BS, Engineering
ABOUT MAGGIE HEILE
As a global senior brand marketing executive and general manager, I build new and iconic…
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