Maggie Gauger

About Maggie Gauger

Maggie Gauger is a seasoned executive with over 28 years of experience leading at the intersection of sport, style, and culture. She currently serves as President and CEO of Athleta, a performance lifestyle brand with a mission to inspire women and girls to build confidence, strength, and belonging through movement. Prior to joining Athleta, Maggie spent over 20 years in senior leadership roles at Nike, most recently overseeing its multi-billion-dollar women’s business in North America. She has a history of unlocking growth in complex business environments, scaling new opportunities, and creating brand moments that connect deeply with consumers across product, retail, and digital. Maggie leads with both high expectations and deep empathy, fostering inclusive, high-performing teams. She believes in the power of women and girls to move the world forward — and in building organizations that deliver both cultural and commercial impact.

Experience

1. President and CEO

   Athleta

   Aug 2025 — Present · San Francisco, CA, US

Education

• Oregon State University

  Bachelor of Arts (BA)

  1993 — 1997

• Northwestern University

  Inclusive & Authentic Leadership: DE&I

Skills

• Product Marketing
• Merchandising
• Social Media Marketing
• Product Development
• Sports
• Competitive Analysis
• Visual Merchandising
• Retail
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Sportswear
• Marketing Strategy
• Sporting Goods
• Strategic Planning
• Team Building
• Trend Analysis
• Footwear
• Training
• Sales
• Trend
• Apparel
• Fashion