Maggie Edwards Caddell
Lead Client Partner @Snap Inc.
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WORK HISTORY
Lead Client Partner @Snap Inc.
Atlanta, GA, US
EDUCATION
The University of Georgia
BS in Journalism, Advertising
ABOUT MAGGIE EDWARDS CADDELL
Maggie is a senior seller in advertising sales. With over seventeen years in digital sales, Maggie has experience across all categories with a focus on B2B, Tech, Telco, Finance, Travel and CPG. Maggie was awarded the IAB\'s 2011 Salesperson of the Year for the East Coast which recognizes outstanding leadership & performance. The IAB Sales Awards are given to three individuals nationally that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community.Prior to Snap, Maggie was a Senior Account Executive with iHeartMedia, AOL, Microsoft, Meebo and the Wall Street Journal Digital Network selling across multiple properties and platforms. She has experience effectively meeting quotas, building authentic client and agency relationships and selling through large scale, integrated programs.Maggie has been instrumental in creating successful social and integrated marketing partnerships with leading brands such as Verizon, Coca-Cola, AT & T, Disney, Nissan, UPS, Porsche and others. She excels in developing and deploying new multi-media programs that not only engage the advertiser’s target audiences, but also deliver upon the marketer’s branding and efficiency goals to drive sales.Specialties: High Level Client & Agency RelationshipsNew Business DevelopmentStrategic Account DevelopmentCross-Platform Integration including online display, video, mobile, print, radio, social
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