Maggie Dougherty
North America Media @Harley-Davidson Motor Company
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WORK HISTORY
North America Media @Harley-Davidson Motor Company
Nashville, TN, US
Head of media strategy for the U.S. and Canada across brand, lead generation, and e-commerce- Collaborate with cross-functional teams to double lead delivery MoM by optimizing media investments- Launch and manage a comprehensive co-op advertising program to support dealer network growth and brand consistency- Lead the regional consumer insights practice to inform marketing strategies and optimize campaigns- Serve as the regional liaison for global media strategy, sharing best practices and managing agency partnership- Directly manage and mentor team members, fostering a culture of collaboration and continuous learning.
EDUCATION
The University of Tennessee at Chattanooga
Bachelor of Arts (B.A.), Mass Communication/Media Studies
ABOUT MAGGIE DOUGHERTY
Innovative and results-driven marketing leader with over a decade of experience managing integrated brand and performance media strategies for global consumer, lifestyle, automotive, and B2B Healthcare brands. Proven ability to lead cross-functional teams, manage large-scale media budgets, and execute global campaigns with regional relevance. Deep expertise in media planning across digital, TV, social, podcasts, OOH, and direct marketing channels. Adept at agency management, optimizing media efficiency, and using data-driven insights for mpactful storytelling.
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