Margaret Cross

About Margaret Cross

At Baya Bar, my strategic leadership in social media has skyrocketed brand engagement…

Experience

1. Director of Marketing and Business Development

   Baya Bar

   Mar 2020 — Present · NY, US

   Created and implemented a complete brand identity, including design forpackaging, menus, merchandise, and promotional materials-Designed and developed a corporate website and digital ecosystem for 29locations-Generated 74.7M TikTok views and 67K followers in 9 months; built anInstagram following to 40.4K followers-Managed 60+ social media accounts across platforms, identifying ASMRand aesthetic product videos as the highest-performing content-Created a comprehensive marketing resource hub with AI-poweredsupport for 65 franchise owners-Developed and implemented a 2-year marketing calendar with automatedalerts for upcoming promotions and inventory needs-Trained 65 franchisees and 230 team members on marketing execution andoperational standards-Negotiated and managed media sponsorships to maximize exposurewithin limited budget constraints-Ensured marketing campaign feasibility by integrating operationalknowledge across 29 locations-Developed operations manuals and employee handbooks that reinforcedbrand messaging and standards-Created training programs and videos for new staff, aligning operationswith marketing initiatives-Built inventory management systems to support promotional calendarsand seasonal marketing campaigns-Coordinated equipment procurement and store setup for new locations tomaintain brand consistency-Oversaw delivery platform integrations to maximize the effectiveness ofdigital marketing efforts-Implemented customer loyalty programs that increased repeat business-Planned advertising campaigns for online, print and other mediums.