Maggie Campbell
Integrated Marketing Campaign Specialist at Bath & Body Works
- Role
- Integrated Marketing Campaign Specialist at Bath & Body Works
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Maggie Campbell
Strategic and results-driven Integrated Marketing Campaign Specialist with 16+ years of experience within the Retail Industry. Proven ability to lead end-to-end marketing campaigns that align with brand strategy and drive measurable results. Recognized for strong organizational skills, creative thinking, and a deep understanding of both consumer behavior and emerging industry trends.
Experience
Integrated Marketing Campaign Specialist
Jun 2024 — Present · Columbus, OH, US
Plan, develop, and execute multi-channel Marketing Campaigns, inputting projects in Workfront performing daily system approvals (updating timelines, project plans, and task lists). • Manage changes and communicate Campaign updates to key partners for visibility and alignment, ensuring flawless execution. • Support Campaign meetings, including scheduling, creating and publishing clear agendas, and providing timely recaps. • Create/update decks for the IMM/Customer Team, including Campaign Briefs, Channel Plan Grids, Content Strategy Plans, and Go To Market Decks shared with Leadership. • Ensure timely delivery of all Omni (digital and store) Campaign elements. • Provide constructive feedback on Campaign assets, ensuring results speak to the objectives of the Campaign Briefs. • Leverage ongoing findings to evolve Campaign efficiency. • Stay informed on emerging trends to implement innovative thinking and features to elevate Campaign performance and value (Patterning and Hind-sighting). • Run MMC Meeting for alignment on Promo channel requests/strategy (including owning agendas and recaps).• Sole owner of all Promo Campaigns (from brief to asset drop)for the entire business: Everyday, Big Days, Mega Days, Candle Day, SAS, and Black Friday/Cyber Monday. • Owner of Theme/Special Projects/LOY Campaigns as assigned. • Train new hires and manage contractor on Team (including covering co workers for extended leaves).• Support department leadership with special projects as required.• Member of the Women\'s Inclusion Network and Decor Committee for Women\'s History Month Conference.
Education
Kent State University
Bachelor of Science - BS, Fashion Merchandising Major / Marketing Minor
2008 — 2012
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