Magesh Muthiah Meiyappan

About Magesh Muthiah Meiyappan

I am a Consultant at EXL specializing in Digital Marketing and Customer Engagement, with extensive experience executing large-scale email marketing campaigns for a major banking client. My work spans the full campaign lifecycle — from journey setup and advanced audience segmentation to performance tracking and in-depth analysis — ensuring campaigns deliver measurable engagement and ROI.I focus on building precisely targeted customer lists by applying advanced segmentation rules such as marketing suppressions, email engagement activity, and other behavioral factors to maximize campaign effectiveness. Alongside execution, I apply data-driven analysis using tools like Excel, SQL, Python, and Tableau to evaluate performance, support A/B testing, and uncover insights that drive smarter marketing decisions.In addition to execution and analysis, I have introduced and currently lead advanced testing initiatives within SFMC, including Send Time Optimization (STO), engagement score testing, and other innovative experiments to enhance inbox placement and audience engagement.Recognized with “The Genius Award” (Q2’25) at EXL Analytics, I bring a strong blend of consulting expertise, technical capability, and analytical problem-solving to help clients unlock greater value from their marketing investments.

Experience

1. Assistant Manager - Analytics

   EXL

   Dec 2024 — Present · Bengaluru, IN

   Proposed and currently lead advanced testing initiatives within SFMC, including Send Time Optimization (STO), engagement score testing, and other experiments to boost audience engagement and inbox placement- Build weekly target customer lists by applying advanced segmentation logic (marketing suppressions, engagement activity, FICO score, etc.) to optimize targeting and improve campaign ROI- Conduct Excel-based performance analysis and A/B testing to uncover drivers of open rates, clicks, and customer engagement- Execute and manage email marketing campaigns for a major banking client using Salesforce Marketing Cloud (SFMC), including journey setup, quality checks, and performance tracking- Recognized with \"The Genius Award\"(Q2\'25) in EXL Analytics Rewards and Recognition for exceptional contributions to campaign performance and innovation.

Education

• Indian Institute of Technology, Guwahati

  Bachelor's degree

  2020 — 2024