Magesh K Kumar
VP Marketing | Digital Strategy, Performance Marketing, CRM Automation, Analytics & AI
- Role
- VP of Marketing at Veranda RACE
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Magesh K Kumar
With 18+ years in digital marketing, I specialize in demand-side strategies with a focus on performance marketing and leveraging machine learning, advanced analytics, CRM, and marketing tools for automation. I excel in optimizing sales funnels, managing SEM campaigns, and driving ROI through SMM.My decade of supply-side expertise in managing content creators and monetizing publisher ads enables me to streamline processes, foster organic growth, create engaging content, and deliver impactful results.My leadership philosophy emphasizes educating and motivating my team to grow beyond their immediate roles, fostering skill development and career growth to drive exceptional results.Industry Expertise: EdTech | Online Fashion Retail | Music Streaming Services | Video Production & Syndication | Digital News Platforms
Experience
VP of Marketing
Feb 2022 — Present · Chennai, IN
Lead Generation & Performance Marketing:Spearheading lead generation campaigns across Google Ads and Meta Ads, ensuring optimized customer acquisition costs (CAC) through strategic campaign management.CRM Automation & Lead Nurturing:Managing and automating the CRM system to intelligently nurture leads, enabling the sales team to improve lead-to-conversion rates and drive higher ROI.Advanced Analytics & Machine Learning: Implementing machine learning techniques for lead scoring and predictive analysis, leveraging advanced analytics to identify high-quality leads and forecast conversion trends.Brand Building & Alternate Channels: Initiating Influencer Marketing programs to build trust and expand brand visibility.Leveraging ATL (Above The Line) activities for mass branding and awareness.Driving BTL (Below The Line) strategies for hyper-local marketing to target niche audiences effectively.Business Development & Unified Analytics:Conducting in-depth business analysis by unifying data across multiple departments, delivering actionable insights to optimize overall business performance and streamline decision-making.Cross-Functional Collaboration:Collaborating with the sales, content, and business teams to align marketing strategies with organizational goals and training program offerings.Brands Managed: Veranda RACE & Veranda PHIREFocused on Public and Private Sector Bank Employment Training and Competitive Exam Preparation.
Education
St. Joseph's College Of Engineering
Bachelor of Engineering (B.E.), Computer Science
2001 — 2005
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