Magda Meru
Senior Performance Marketing for Apps I Paid Media Specialist | Mobile Acquisition & Retention Expert
- Role
- Senior Sem Performance Manager at Leadtech Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Magda Meru
Hi there! I am a digital marketer with a strong focus on performance and measurable…
Experience
Senior Sem Performance Manager
Aug 2024 — Present · Barcelona, ES
Plan and execute global PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and Yahoo Japan, targeting markets across EMEA, APAC, and the Americas.• Conduct thorough keyword research, audience segmentation, and A/B testing to enhance campaign reach and relevance.• Optimize campaigns based on key performance metrics including CTR, CPC, CPL, CPA, CR (conversion rate), install volume, sales, and LTV (lifetime value).• Collaborate closely with CRO and monetization teams to align paid media strategies with funnel performance, revenue goals, and user quality.• Partner with UX, design, and development teams to produce and iterate on high-impact ad creatives and landing pages tailored for different geos and user segments.• Leverage SplitMetrics and internal BI systems to analyze campaign data, user behavior, and performance trends across platforms.• Prepare and present campaign performance reports and strategic recommendations to stakeholders for ongoing optimization and budget planning.• Proactively manage campaigns in a fast-paced, performance-driven environment, continuously testing and scaling growth opportunities.
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