Magdalena Steiger
Director Paid Media @C&A
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WORK HISTORY
Director Paid Media @C&A
Dusseldorf, DE
EDUCATION
Gymnasium der Stadt Kerpen - Europaschule
University Entrace Diploma
FH Aachen
Bachelor of Arts (B.A.), Business, Management, Marketing, Controlling
IUBH School of Business and Management
Master of Arts (M.A.), Business Management Ecommerce
London Metropolitan University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing
International Chamber of Commerce
Foreign Language Correspondent, English
ABOUT MAGDALENA STEIGER
With over 13 years of experience, I drive the media strategy for both digital and now traditional media as Paid Media Director at C&A, leading omnichannel marketing initiatives to provide our customers with a seamless shopping experience. My expertise in e-commerce, performance marketing, and strategic media planning, combined with a deep understanding of hyper-personalization and artificial intelligence, allows me to develop innovative solutions for an increasingly digital and connected world.
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