Magda Pawelec

About Magda Pawelec

Vice President-level Global Brand & Marketing Executive Leader driving growth, transformation, and modern brand building at scale. I lead enterprise-level brand strategy, integrated marketing, and organizational transformation for iconic global brands, combining brand equity growth with performance accountability. With 20+ years across CPG, QSR, Industrial, and Healthcare, I build brands as growth engines, modernizing how teams operate, how stories are told, and how impact is measured.I’ve led multimillion-dollar integrated campaigns across digital, social, creator marketing, TV, print, OOH, PR, and big-box retail activation, partnering closely with retailers including The Home Depot, Lowe’s, Best Buy, and Menards to drive relevance, conversion, and growth.Currently, at Whirlpool Corporation, I lead Brand Marketing across $15.5B business, including Whirlpool, Maytag, KitchenAid, and Amana, overseeing brand strategy, integrated campaigns, creator-led activations, social media, media, and retail programs that strengthen emotional connection and accelerate growth. My work has delivered industry-recognized impact, including Effie Awards and a Cannes Lions (2025), while helping modernize brand building through digital-first and culture-led approaches.Previously, at 3M, I led integrated marketing for a $12B Industrial & Personal Safety business, building and scaling high-performing teams, streamlining marketing operations, and turning complex portfolios into cohesive growth platforms.I’m known as a change leader, someone who transforms underperforming organizations into high-performing teams and stagnant strategies into sustainable growth engines. I combine strategic vision with hands-on leadership, partnering deeply across commercial, innovation, media, and retail teams to drive outcomes that matter.Fluent in English and Polish, I thrive in global, cross-cultural environments and am passionate about customer-first brands, culture-driven storytelling, creator ecosystems, AI-enabled marketing, and empowering teams to deliver measurable impact at scale.

Experience

1. Executive Class

   She Runs It

   Jan 2024 — Present · Chicago, IL, US

Education

• University of Warsaw

  Postgraduate studies , Psychology of market behavior

  2003 — 2004

• University of Wroclaw

  Master's degree, Language and Literature