Magalie Lacroix
Sales & Trade Marketing Director @ATTITUDE
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WORK HISTORY
Sales & Trade Marketing Director @ATTITUDE
Develop and execute growth strategies in the USA, Asia, and Latin America- Build strong relationships with retail partners, distributors, and key clients- Lead and coach internal and external team, sales brokers and distributors- Forecast demand to support recurring and scalable revenue- Create and implement promotional and trade marketing plans to drive sales- Lead product development with R&D and marketing for beauty, personal care, and household lines
EDUCATION
UQAM | Université du Québec à Montréal
Bachelor of Communication & Marketing
Roskilde University
Business Studies
Dawson College
Creative Arts : Arts and Culture
SKILLS
ABOUT MAGALIE LACROIX
Dynamic and results-driven International Sales and Trade Marketing leader with a proven track record of building and scaling brands across North America, Asia, and Latin America. Experienced in managing both retail sales channels and distributor networks, with a deep understanding of global consumer trends and markets.I specialize in developing and executing go-to-market strategies that drive revenue growth, elevate brand visibility, and strengthen customer loyalty. My approach blends commercial strategy, creative and data-driven marketing to ensure successful product launches and market expansions.With a strong background in growing categories, I lead cross-functional teams to bring consumer-centric innovations to life—from lab formulation to shelf execution.
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