Magali Marmiesse
Strategic Market Access & Development Manager @Cepheid
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WORK HISTORY
Strategic Market Access & Development Manager @Cepheid
Toulouse, FR
Drive Point of Care Testing and Alternate Sites Strategies Develop POCT in Sexual Health & primary care segmentsOpen molecular market and POCT in Community Sexual Health Clinics, in prisons, in medico-social structures (CSAPA, CAARUD.), in mobile units, in primary care, in pharmacies; for SARS COV in airports, private companies, concerts, sports events, Co build with KOLs, patient associations and several stakeholders national projects to get POCT law changes & new fundings :o 1 PREPS (Programme de recherche sur la performance du système des soins) o 1 PRME (programme de recherche médico-économique) o 2 article 51Launch of new products : rapid POC diagnostic of hepatitis C (Xpert HCV Finger Stick) and COVID 19 (Xpert Xpress SARS COV 2), Xpert® Xpress SARS-CoV-2/Flu/RSVActive member of In Vitro Diagnostic UnionFundraising for the implementation of innovative POCT projects2019 EU Market Access & Development Award for Excellence
EDUCATION
MD101 Connexion for Care
Comprendre les mécanismes d’accès au marché et le remboursement des disposi6fs médicaux en France
Sciences Po Executive Education
Lobbying local, Administration publique
Les echos - Burson-Marsteller
Virtuous lobbying in the health sector / Lobbying vertueux dans le secteur de la Santé
Les Echos paris
Maîtriser les leviers d'une stratégie d'influence
Vybrant
Managing Performance
Vybrant
Managing Successful Projects
In8ressources
Training to co-create a self managed team with my fellow colleagues using the Circle Way approach
Vybrant
Coaching
Institut Supérieur Européen du Lobbying
Agir efficacement auprès des parlementaires français
Sciences Po Executive Education
Comprendre le système et les politiques de sante, Comprendre le système et les politiques de santé
Pasteur Institut + University Paris 6
pHD, Microbiology - Genomic
ESCP-EAP Paris Business School
MS, Marketing - Communication
ABOUT MAGALI MARMIESSE
I have a PhD in Molecular Biology from Institut Pasteur (Paris) and a Master Degree of Marketing and Communication (ESCP –EAP Business School – Paris). I worked several years in pharmaceutical industry at Janssen within the Johnson & Johnson Group. I started my career as General Practitioners (GPs) product manager (TO:+ 200 Millions €,with 6 sales network, 900 sales reps, 25 regional managers) for PARIET (Gastroentelogy 150M€), MOTILYO (Gastroentelogy 25M€) and KETODERM (Dermatology 25M€). After being sales representative, I was HIV product manager for Tibotec (Janssen) and launched a protease inhibitor Prezista; and then Antibiotic product manager for Janssen. I launched two antibitotics CEFTOBIPROLE, DORIPENEME. In 2009, I joined Cepheid to be France and UK Product Manager, and then France Marketing Manager. Then, I was promoted EMEA & International Marketing Manager and lead the marketing for two key franchises : Healthcare Associated Infections & Critical Infectious Disease; we launched with my team of products managers many products. Business Developement, Market access, Public Health & Institutional strategies becoming key on the market; I took the roles of External relation Manager and Strategic Market Access & Development Manager in charge of driving Point of Care / Alternate sites market. I am now Market Access Manager for Biomerieux.
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