Michelle Fetherston
Data & Analytics Leader | Technical Product Owner - eCommerce | Building Scalable BI Solutions & Data-Driven Teams
- Role
- Advanced Analytics Manager at Molson Coors Beverage Company
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Michelle Fetherston
Analytics leader with 10+ years building data products, business intelligence solutions, and data-driven cultures. Currently serving as Advanced Analytics Manager at Molson Coors Beverage Company, where I work as a Technical Product Owner focused on eCommerce data and analytics.CORE EXPERTISE- Analytics Product Ownership & Roadmap Development- Business Intelligence & Data Visualization (Power BI)- Data Literacy & Analytics Enablement Programs- eCommerce Analytics & Digital Metrics- Survey Design & Quantitative Research- Cross-functional Stakeholder ManagementPROVEN IMPACT- Leading eCommerce analytics initiatives at Molson Coors, translating business requirements into technical solutions- Built and scaled enterprise data literacy program at Northwestern Mutual reaching 100+ employees monthly- Developed Power BI dashboards and data models for survey and e-commerce data- Created Emerging Data Leader program to grow analytics talent across the organization- Drove data-driven decision making through stakeholder engagement and analytics enablementPhD in Communication with specialized quantitative research expertise. Proven ability to bridge business needs and technical execution while building analytics capabilities across organizations.
Experience
Advanced Analytics Manager
Jan 2025 — Present · Milwaukee, WI, US
Serve as Technical Product Owner for B2B eCommerce analytics, translating business requirements into data solutions and managing agile team workPartner with cross-functional stakeholders to define analytics strategy and deliver actionable insights-Manage development of Power BI dashboards and analytics frameworks for eCommerce performance monitoring-Lead requirement gathering and task prioritization for B2B eCommerce analytics solutions
Education
University of Wisconsin-Milwaukee
Doctor of Philosophy (PhD), Communication
University of Wisconsin-Green Bay
Bachelor of Arts, Communication (2004)
Regis University
Graduate Certificate, Data Science
University of Wisconsin-Milwaukee
M.S., Higher Education Administration (2012)
Skills
- Research
- Academic Advising
- Copywriting
- Press Releases
- Public Relations
- Media Relations
- Social Media Marketing
- Advertising
- Student Outreach
- Social Media
- Marketing
- Social Networking
- Strategic Communications
- Event Planning
- Communication
- Customer Service
- Advising Clients
- Editing
- Marketing Communications
- Teaching
- Microsoft Office
- Public Speaking
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