Mario Flores

About Mario Flores

With over 15 years of agency and brand management experience across diverse industries, Mario is an expert in Market Research, Multicultural Marketing, Digital Marketing, Brand Strategy, and New Business Development. His expertise spans both qualitative and quantitative research, particularly within the multicultural markets in the U.S. and Latin America, and includes work with notable Fortune 500 clients such as Netflix, HP, Dell, Verizon, United Airlines, Walmart, Johnson Controls, Sysco, Carnival Cruises, McDonald’s, Hyundai, Bank of America, and others.Mario excels at transforming consumer data into actionable brand insights and compelling creative strategies. He complements primary research with extensive experience in syndicated data, mobile panels, and social listening tools, having worked with leading platforms including Brandwatch, Netbase, Qualtrics, MFour, Nielsen, Ace Metrix, Mintel, ComScore, Experian, Euromonitor, and more recent AI tools like Canvs AI to optimize qualitative data analysis. He holds a Master of Science in Integrated Marketing Communications from Northwestern University, with a concentration in media and branding from the Kellogg School of Management.

Experience

1. Director Market Research

   Childrenflow, Llc

   Aug 2023 — Present · US

   A strategic leadership role that leveraged market research, marketing communications and business strategy to take the company to the next level. Initiatives include in-depth audience analysis to brand development, applying data-driven insights to design and execute marketing plans that significantly boosted client engagement. Lead and Manage Market Research Projects: Oversee projects from initiation to completion, handling all aspects, including project design, development of screeners, discussion guides, and stimuli, as well as fieldwork, analysis, interpretation, and presentation of findings.Expertise in Research Methodologies: Leverage deep knowledge of qualitative research methods and analytical techniques to determine the most effective approach. Apply methodologies such as consumer journey mapping, value driver and barrier analysis, creative asset testing, and landscape assessments.Operational Excellence and Innovation: Continuously enhance project execution and deliverable quality by identifying opportunities for efficiency and innovation. Advocate for and integrate new tools and techniques to improve research effectiveness and maximize client value.Team Leadership and Mentorship: Guide and support junior team members by fostering a collaborative learning environment. Provide coaching and mentorship to promote professional development and strengthen team capabilities.Industry and Client Insight: Develop a deep understanding of the industry and clients’ strategic roles within it. Use this expertise to anticipate client needs and deliver meaningful, actionable insights that drive impact.

Education

• Universidad Autonoma de Nuevo Leon

  BA, Public Administration / Political Science

• Northwestern University

  Masters of Science - Integrated Marketing Communications, MBA, Marketing

  2011 — 2012