Wiskin
- Role
- Associate Brand Strategy Director at 21st Century Brand
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Wiskin
I’m a Strategy Director based in Brooklyn, dedicated to helping purpose-driven brands and…
Experience
Associate Brand Strategy Director
Nov 2018 — Present
Worked with the executive leadership teams at Uber, Uber Eats, HBO Max, Peloton Interactive, goPuff, FOX Sports, Gemini, Progressive Insurance, Momentive, Bill, DocuSign, and TurboTax, among others - Structure work plans and lead teams of strategists, designers and project managers, as well as research partners, to deliver transformational work to clients - Design bespoke qualitative marketing research to identify key consumer and audience insights using methodologies such as social listening, online diaries, expert interviews, and in-home ethnography - Analyze research and synthesize data into compelling strategic insights that inform brand strategy frameworks, positioning and portfolio architecture, messaging hierarchies, brand criteria and persona development
Education
Parsons School of Design - The New School
Master of Arts (M.A.), Design Studies
2014 — 2016
University of Washington
B.A., Law, Societies, and Justice (Pre-law)
Skills
- Social Media
- Volunteer Management
- Microsoft Word
- Books
- Social Justice
- Healthcare Information Technology
- Bookselling
- Training
- Editing
- Creative Writing
- Public Relations
- Interaction Design
- Grants
- Community Development
- Service Design
- Esl
- Teaching
- Microsoft Office
- Community Outreach
- Nonprofits
- Public Speaking
- Powerpoint
- Youth Development
- Non-Profits
- Writing
- User Experience
- Innovation
- Higher Education
- Event Planning
- Program Development
- Research
- International Relations
- Ngos
- Grant Writing
- User Interface Design
- Policy Analysis
- Problem Solving
- Human Computer Interaction
- Leadership
- International Development
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