Maeve W.

Product @TikTok Ads | Columbia

Role
Senior Product Manager at TikTok
Location
San Jose, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Maeve W.

Hi there! I\'m Maeve, a self-motivated Senior Product Manager with 5 yoe in Tech industry. Proficient in end-to-end development, machine learning models, AI-driven solutions, cross-functional collaboration, and product lifecycle management. Currently I work on Ads campaign optimization, search ranking, keyword retrieval, relevance models and automated features powered by AI.

Experience

  1. Senior Product Manager

    TikTok

    Jan 2024 — Present · San Jose, CA, US

    Global Monetization-Search Ads• ML-Relevance, ranking; AI+Automation• Measurement, lift study, split test• Ads manager, Campaign optimization

Education

  • UCL

    Master of Science - MS, Social and Cultural Anthropology

    2018 — 2019

  • Columbia University

    Master of Arts - MA, Quantitative Methods, Data Science

    2023 — 2024

  • Tsinghua University

    Bachelor of Business Administration - BBA, Business Administration

    2014 — 2018

  • Tsinghua University

    Bachelor of Arts - BA, Chinese Language and Literature

    2014 — 2018

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Maeve W. — Senior Product Manager at TikTok in San Jose, CA, US | Unifers