Marco E.

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARCO E.

Hi there! This is MARCO ENCINAS; I am a technically minded Product Leader with substantial experience directing all facets of a product lifecycle for B2B and B2C markets. I have a stellar record of achievements heading and coaching cross-functional teams, leading several products via design and delivery lifecycle, managing strategic and product backlog roadmaps, designing solutions through user research, driving organizational vision through product, and developing detailed specifications product features.What makes me stand out are my solid skills in improving organizational efficiency by applying lean principles and removing the \"Muda\" out of inefficient processes. Driving business success through my expertise in strategic planning, sales, enterprise SaaS applications, online marketing and analytics, VOC champion, product launch and training, and consumer electronics. Employees recognize me for my excellent communication, presentation, negotiation, and problem-solving skills with the ability to speak the language of both people and technology. Some of my key milestones including: • Led and transformed the product teams’ from internally tactical to strategic outward-facing focused on growing market share globally and identifying new business verticals by restructuring the Product team and creating a team charter that empowers the team with a new focus and vision.• Recognized for launching a new AI-first focused platform driving the market to the next phase of evolution for customers in the telematics industry, helping them grow their business through AI, big data, and machine learning.• Credited with growing new global platform from regionally supported to a truly global solution hosted in the cloud.• Optimized engineering development by drafting feature and product specifications based on market analysis, group feedback, and customer and industry leader interviews.Technical Skills:Contract Negotiation | Product Strategy & Vision | Market Analysis & Positioning | Global Leadership & Management | A/B Testing | Profit and Loss (P&L) Administration | Portfolio & Technical Program Management | New Product Introduction (NPI)| Product Development/Supplier Management | Voice of Customer Champion | Strategy & Business Development | Pricing Strategy | Roadmapping | Backlog Management | Agile, Waterfall, Kanban | Microsoft Office Suites