Maëlle Lavenant
Global Senior Product Marketing Manager, Consumer Goods @Salesforce
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WORK HISTORY
Global Senior Product Marketing Manager, Consumer Goods @Salesforce
EDUCATION
IUT de Quimper
Bachelor of Technology (B.Tech.), Marketing/Marketing Management, General
Institut de Gestion de Rennes
Bachelor's degree, Business Administration and Management, General
Yunnan University of Finance and Economics
Bachelor's degree, International Business
MBS School of Business
Master's degree, Grande Ecole de Commerce
MBS School of Business
Bachelor's degree, Innovation Management
ABOUT MAËLLE LAVENANT
Passionate about driving impactful marketing strategies, I specialize in product marketing, demand generation, and integrated campaigns that accelerate pipeline growth. With a track record of launching products, shaping industry messaging, and enabling high-performing teams, I thrive in fast-paced, global environments.At Salesforce, I have successfully- Launched an industry cloud in EMEA, expanding Salesforce\'s presence in the market- Led global messaging strategies, defining market, segment, and persona-based positioning- Developed integrated marketing campaigns, leveraging content, events, digital, and sales enablement to drive double-digit pipeline growth- Managed large-scale events, generating multi-million-dollar pipeline impact.Always eager to explore digital marketing, website strategy, and innovative storytelling, I strive to deliver impactful marketing initiatives while fostering collaboration across teams.Specialties:[Product Marketing] Market Intelligence, Messaging, Content Strategy, Sales Enablement[Campaigns] Demand Gen, Digital & Social Strategy, Customer Journey, Event Marketing[Leadership] Stakeholder Management, Cross-functional Collaboration, Project ExecutionLet’s connect and chat about all things marketing, storytelling, and go-to-market strategy!
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