Bennett

About Bennett

Experienced marketing professional with a demonstrated successes in increased revenue, client portfolio, and year-over-year marketshare. Skilled in designing campaigns based on tangible and analytical data, strategic graphics design, writing targeted talking points and press releases, logistical planning for campaign implementation, facilitating after-action reviews. Always interested in learning new ways to promote and measure audience engagement. View my digital portfolio: https://maebennett.carrd.co/

Experience

1. Marketing Manager

   West Cancer Center & Research Institute

   Oct 2017 — Present · Germantown, TN

   Part of a 3-person team responsible for increasing referring providers, brand recognition and reputation, and patient satisfaction across several clinical campuses across the MidSouth region. From video and print advertising, social media engagement, physician relationship building, strategic outreach, and innovative and even automated initiatives, I am responsible for finding cost efficient ways to engage a targeted population. Initiatives include- Collect and analyze market share data to create short and long-term outreach strategy to increase referring physicians and/or patient engagement- Design and manage online and print advertising campaigns- Work alongside referring offices to communicate issues or grievances to ensure resolution and satisfaction moving forward- Target new offices to promote partnership and increase referrals- Coordinate television features and interviews, manage messaging and promotion- Work alongside web developers and photographers to ensure online presence is on-brand- Manage online reviews for 60+ providers and clinic locations- Manage large-scale advertising budget to ensure compliance and ROI- Design collateral materials for events and initiatives- Design brand standards, company signage, and clinic forms

Education

• The University of Memphis

  Bachelor of Professional Studies, Organizational Leadership and Management

  2010 — 2013