Mado-Sue Dembele

WORK HISTORY

EDUCATION

ABOUT MADO-SUE DEMBELE

Marketing & Communications Leader | Brand Storyteller | Digital Strategist | PR & Engagement ExpertWith 8 years of diverse experience spanning corporate, nonprofit, and global event marketing, I bring a unique blend of creativity, strategy, and execution to every role. I specialize in building brand presence, driving digital engagement, leading integrated campaigns, and delivering meaningful communications that connect with audiences and move organizations forward.I’ve led audience growth and engagement strategies for healthcare, HR, lifestyle, and government-facing organizations—working across digital marketing, executive comms, content, PR, and crisis response. From launching event campaigns that boost attendance to managing internal messaging for high-stakes initiatives, I bring a results-oriented approach with a sharp editorial eye.Key Highlights:Managed the full attendee marketing strategy for global conferences in healthcare, HR, and life sciences, increasing registration and email engagement year over year.Served as editor of a national biannual magazine and monthly newsletter, overseeing content creation, design, and production timelines.Directed on-site content and media strategy at large-scale conferences, including live interviews, email updates, and social media coverage.Led crisis communications efforts during a high-profile internal incident, protecting the brand through cross-functional coordination and real-time platform response.Developed and executed social media and influencer strategies that increased brand awareness, website traffic, and conversions.Collaborated with executives on speechwriting, social voice, and change communications that resonated internally and externally.Core Strengths:Strategic Communications & MessagingSocial Media & Influencer StrategyExecutive & Internal CommunicationsEvent & Experiential MarketingPublic Relations & Media OutreachCopywriting & EditingEmail Marketing & Audience SegmentationCrisis & Reputation ManagementBrand Development & StorytellingCross-functional CollaborationTools & Platforms:Sprout Social | Canva | Constant Contact | WordPress | Hootsuite | Meta Ads Manager | Google Analytics | Salesforce | Trello | Adobe Suite I hold a Master’s in Communication and Bachelor’s in Marketing, and I’m currently studying for the CompTIA Security+ certification to expand my cybersecurity knowledge in support of secure, tech-forward brand communications.Let’s connect if you\'re looking for a visionary marketing leader who knows how to turn ideas into measurable impact.