Marcus Madlock

About Marcus Madlock

With over 25 years of leadership in professional and collegiate sports, I specialize in revenue generation, B2B/B2C sales, sponsorship strategy, and athlete brand development, including NIL contract negotiations, brand ambassador programs, and corporate partnership activation. My expertise spans ticket sales, corporate sponsorships, premium hospitality, and fan engagement/monetization, driving growth for teams, brands, and student-athletes.A proven sales culture architect, I’ve built and mentored high-performing teams, developed scalable revenue strategies, and fostered long-term client relationships across the sports and entertainment landscape. My approach blends data-driven decision-making, innovative marketing, and leadership development to maximize ROI for organizations and athletes alike.Key Focus Areas: NIL & Athlete Branding – Strategic partnerships, endorsements, and monetization for student-athletes Corporate Sponsorships – B2B sales, activation, and retention for leagues, teams, and brands Revenue Optimization – Ticketing, premium seating, and hospitality program development Sales Leadership – Building, training, and motivating high-impact sales teamsPassionate about the business of sports, I thrive at the intersection of brands, athletes, and fans, always with a focus on growth, innovation, and relationship-driven results. Let’s connect to explore opportunities in sports business development, NIL strategy, or executive leadership.

Experience

1. Vice President of Client Partnerships

   Blueprint Sports Agency

   Jul 2024 — Present

   As the industry leader in NIL Collective Management, our extensive experience with over 40 collectives enables us to provide comprehensive, full-service solutions. We excel in alleviating problematic challenges for our collegiate partners and existing collectives to ensure compliance and enhance operational efficiency and revenue.

Education

• Skyline High School

  High School Diploma, Mathematics

• Tarleton State University

  Pre-Engineering

  1994 — 1996

• Texas A&M University

  Bachelors of Science, Kinesiology: Sports Management Emphasis

  1996 — 1999

Skills

• Gifting Strategies
• Multi-Generational Wealth Transfer
• Microsoft Office
• Sales
• Networking
• Sales Management
• Management
• Team Building
• Microsoft Word
• Sports
• Thought Leadership
• Protection Planning/Family Security
• Market Research
• Lutcf
• 401(K) Rollovers
• Key Person Protection
• Sports Management
• Brand Marketing
• Insurance
• Communication
• Talent Developer
• Ticket Sales
• Generating Revenue
• Small Business
• Leadership
• Account Management
• Licensed Life Insurance Agent
• Event Management
• Legacies
• Asset Protection
• Customer Service
• New Business Generation
• Retirement Planning
• Media Relations
• Business Strategy
• Powerpoint
• Microsoft Excel
• Crpc
• Microsoft Powerpoint
• Succession Planning