Madisson A.

About Madisson A.

I’m a Director of Product Management with deep experience leading digital and eCommerce platforms at scale.Over the last several years, I’ve owned product strategy and delivery across web, mobile, and email, driving measurable outcomes such as increased conversion, incremental revenue, and reduced operational costs. My work includes launching a new website during a full airline systems migration, delivering a company’s first mobile app, and building self-service tools that improve customer experience while reducing call center demand.I’m known as a calm, trusted leader who thrives in ambiguity. I lead with clarity and empathy, build strong cross-functional partnerships, and create environments where teams do their best work without micromanagement. I’ve helped organizations adopt modern product practices, rebuilt trust between Product, IT, and stakeholders, and developed teams that consistently deliver.

Experience

1. Director of Digital Experience

   Sun Country Airlines

   Sep 2022 — Present · Minneapolis, MN, US

   Defined and delivered Sun Country’s first mobile app, exceeding adoption expectations with 60k downloads in the first week and 100k+ in the first monthDrove sustained conversion improvements across the booking funnel and led experimentation that generated $1M+ in annual incremental revenueRebuilt the email program and marketing technology stack, increasing revenue, enabling rapid testing, and reducing annual software and development costsChampioned customer self-service for irregular operations, improving traveler experience while reducing call center demand (CIO 100 Award)I’m known as a calm, trusted leader who thrives in ambiguity. I focus on clarity, strong partnerships, and building teams that do their best work without micromanagement.

Education

• University of Wisconsin-Madison

  Bachelor of Arts (B.A.), Economics

  2008 — 2012