Madison Woodward
Senior Manager, Portfolio Strategy & Marketing | GTM | Strategy & Operations | Leadership
- Role
- Senior Manager, Portfolio Strategy & Marketing at EdPlus at Arizona State University
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Madison Woodward
Senior portfolio strategy and marketing leader focused on driving academic program growth through market intelligence, performance analytics, and institutional strategy.I lead portfolio strategy for ASU Online’s 400+ academic programs, owning prioritization, positioning, and lifecycle performance in partnership with academic units and executive leadership. My work supports long-range planning, program investment decisions, and scalable growth across EdPlus, ASU’s digital learning enterprise.My background spans higher education strategy, product marketing, and market research, with hands-on experience translating complex data into clear narratives and executive-ready insights. I operate at the intersection of insight and execution - building strategy, aligning stakeholders, and turning data into action.
Experience
Senior Manager, Portfolio Strategy & Marketing
EdPlus at Arizona State University
Jan 2026 — Present · Scottsdale, AZ, US
I lead academic portfolio strategy for ASU Online, translating market intelligence and performance data into recommendations that shape program investment decisions at scale- Portfolio prioritization and long-range planning, advising senior leadership on growth and sunset decisions- Market and competitive research informing program positioning and launch strategy- Demand forecasting and performance analytics across a large, complex program portfolio- Cross-functional alignment across Portfolio, Marketing/Content, and Product teams
Education
Western Governors University
Master of Education - MEd, Learning and Technology
2019 — 2019
University of Arizona
Bachelor of Arts (B.A.), Honors Student, Major in Law, Minor in Intersectionality Studies
Arizona State University
Master of Education - MEd, Secondary Education and Teaching
Western Governors University
Master of Business Administration - MBA
Skills
- Program Management
- Research
- Marketing
- Saas
- Advertising
- Management
- Social Networking
- Event Planning
- Analysis
- Social Media
- Leadership
- Public Relations
- Microsoft Office
- Marketing Strategy
- Microsoft Excel
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