Maddy Weinert
GMC Advertising Campaign Lead at General Motors
- Role
- Gmc Advertising Brand Campaign Lead at General Motors
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Maddy Weinert
Dedicated digital marketing professional with a B.S. in Digital Communications. I have a passion for digital marketing, event management, philanthropy, social media, and account management. Specialties: Project ManagementLeadershipDigital MarketingAccount ManagementEvent PlanningFundraisingCustomer ServiceGraphic DesignSocial MediaWebsite Management
Experience
Gmc Advertising Brand Campaign Lead
Dec 2024 — Present
Drives end-to-end advertising campaign execution from brief to launch, delivering on time, on budget, and on brand- Leads project management, optimizing resources, timelines, and deliverables for maximum impact- Defines scope, goals, and creative timelines under Brand Strategy Director; manages multiple integrated campaigns across channels- Monitors progress, anticipates risks, and removes bottlenecks to keep work moving seamlessly- Collaborates across Brand, Communications, Product, Sales, Media, Analytics, Strategy, Legal, and all agency partners- Manages agency relationships, schedules, and creative quality to ensure high-caliber output- Oversees budgets and purchase orders, ensuring every campaign dollar drives results- Enforces GM processes, shares best practices, and champions continual improvement- Coordinates leadership reviews and keeps campaign scopes and timelines on track for flawless delivery
Education
University of Missouri-Columbia
Bachelor's degree
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