Madison Hendrix

Senior Sem Strategist @Abstrakt Marketing Group

St. Louis City County, MO, US

Managed Google Ads campaigns across high-intent service-based keywords; optimized ad copy and landing pages to increase lead quality and reduce CPC by 40%.Pivoted targeting strategy to focus on niche segments, resulting in higher retention, better lead qualification, and improved close rates on appointments.Conducted landing page A/B testing and UX improvements to reduce bounce rates and increase conversion rates.Implemented video SEO strategy across YouTube and branded content; drove 11K+ watch hours and improved website session duration by 22%.Achieved a 30.5% increase in on-site key events YoY, even with a 43% drop in traffic, by enhancing video integration and UX signals.Increased Domain Authority from 35 to 43 in 6 months by strategically purchasing high-DA backlinks (20–98) and supporting off-page SEO initiatives.Leveraged GA4 and Looker Studio to track campaign ROI and present performance reports to stakeholders, aligning PPC efforts with business KPIs.Conducted competitive SEM analysis using Semrush to benchmark performance, identify gaps, and guide retargeting and niche keyword strategy.

Missouri State University

Bachelors, Public Relations/Image Management, Advertising & Promotion, Gender Studies