Madison Sumners
Digital Content Strategist | Multimedia Producer | Social Media & Brand Storytelling Expert | Driving Engagement, Growth & Visibility Through Data-Driven Strategies
- Role
- Senior Content Producer at The Wharton School
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Madison Sumners
I create compelling digital content strategies and multimedia experiences that enhance brand storytelling, audience engagement, and visibility. With a background in content development, social media management, video production, and performance analysis, I craft data-informed campaigns that connect with audiences and drive measurable impact. Throughout my career, I have launched and managed digital platforms, developed high-performing content strategies, and executed multi-channel campaigns for organizations ranging from startups to established brands. I have led communications for high-profile events and partnerships, amplified thought leadership through editorial planning, and produced multimedia content that strengthens brand positioning. My expertise extends across multiple content formats, including video, audio, written, and visual storytelling. I excel at translating complex ideas into engaging narratives, optimizing content for different platforms, and leveraging data insights to refine strategies. By integrating creativity with analytics, I help brands expand their reach, foster audience loyalty, and maximize engagement. I thrive in fast-paced environments that require adaptability, innovation, and cross-functional collaboration. Whether developing SEO-optimized content, conducting social media audits, or leading influencer marketing initiatives, I focus on delivering meaningful, high-quality content that resonates with target audiences. Key Skills: Content Strategy | Digital Marketing | Brand Storytelling | Social Media Management | Video Production | Copywriting & Editing | Community Engagement | Influencer Marketing | SEO & Performance Analytics | Campaign Development | Website & Newsletter Management | Adobe Creative Cloud | WordPress | Canva | Sprout Social Learn more about me
Experience
Senior Content Producer
May 2023 — Present · Philadelphia, PA, US
Senior Content Producer for the Coalition for Equity and Opportunity at the Wharton School
Education
Temple University
Bachelor’s Degree
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