Madison Southers
Connector of People & Possibilities | Insight-Driven Marketer
- Role
- Associate Channel Marketing Manager at Interstate Batteries
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Madison Southers
I am a Senior Account Executive at LERMA/, an award-winning advertising agency that specializes in multicultural marketing. I have over four years of experience in the advertising, media, and marketing industry, with a focus on customer relationship management (CRM) and marketing strategy. I am also certified in Excel, which enables me to manage data and analytics effectively.Previously, I worked as a Senior Account Executive at Lopez Negrete Communications, where I handled two major accounts: Walmart and Zales. I helped drive marketing and creative strategies based on customer and market insights, communicated and collaborated with agency partners, internal teams, and clients, and monitored multiple project estimates, budgets, and scope of works. I also served as a consultant on branding, creative briefs, and local marketing recommendations for several franchises. I have a Bachelor of Science in Fashion Merchandising, with a Minor in Communication Studies from Texas Christian University. I am passionate about advertising, media, and marketing, and I enjoy working in a creative space alongside analytics and creating and maintaining relationships.
Experience
Associate Channel Marketing Manager
Jun 2025 — Present · Dallas, TX, US
Education
Texas Christian University
BS, Fashion Merchandising
Texas Christian University
Bachelor of Science - BS
Skills
- Market Research
- Creative Problem Solving
- Customer Service
- Communication
- Creative Writing
- Teamwork
- Leadership
- Consulting
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