Madison Skipper
Social Media Strategist | Healthcare Communications Leader | Creative Content Creator & Storyteller
- Role
- Lead Social Media Coordinator at Moffitt Cancer Center
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Madison Skipper
I’m a social media strategist and healthcare communications leader who knows how to turn…
Experience
Lead Social Media Coordinator
Nov 2022 — Present · Tampa, FL, US
Lead strategy, content planning and execution across Moffitt Cancer Center\'s social media platforms (Facebook, Instagram, X, formerly Twitter).• Manage a team of social media coordinators to grow brand awareness, education and community engagement.• Developed and implemented multi-platform strategies driving a 118% increase in organic engagement and a 145% rise in impressions within the first year, expanding Moffitt’s digital footprint.• Lead social media strategy for key industry conferences, elevating Moffitt’s profile and positioning the cancer center as a thought leader in cancer research.• Oversee social media monitoring and reputation management, tracking audience sentiment and responding to patient and caregiver concerns in real time.• Collaborate cross-functionally with departments to execute integrated social media campaigns aligned with organizational goals.• Present social media strategies, campaign results and data-driven insights regularly to executive leadership.
Education
Auburn University
Bachelor of Science - BS, Environmental Design
2015 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.