Madison Fenton
Creative Program Manager @Square
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WORK HISTORY
Creative Program Manager @Square
Built and led Block’s biannual Square & Cash App Release programs, a cross-functional initiative aligning Design, Product, Engineering, and Marketing around major feature launches, from zero to launchEstablished governance frameworks, operating rhythms, and executive reporting structures adopted across teamsServed as the sole Operations lead across a newly formed team and program, driving end-to-end planning, prioritization, and cross-functional alignment across all go-to-market assets: campaign video, web, social, email and lifecycle creative, and live eventsImplemented process improvements across successive launches to increase clarity, coordination, and delivery velocityTranslated complex product innovation into cohesive creative narratives that support seller and consumer adoption
EDUCATION
University of Oregon
Bachelor of Science (B.S.), Communication, Journalism, and Related Programs
SKILLS
ABOUT MADISON FENTON
Creative Program and Operations leader with 10+ years of experience building and delivering complex digital programs for global brands and tech platforms. Former Group Account Director at Instrument, where I led multidisciplinary teams across design, product, engineering, and strategy in partnership with clients including Google, Marriott, L’Oréal, and The Weather Company.At Square, I led high-visibility feature release programs that sit at the intersection of creative, product, engineering, and marketing. I work to stand up scalable systems, align senior stakeholders, and turn ambiguity into clear, actionable execution on time. My work focuses on ensuring sellers and consumers receive meaningful, timely product information that supports real business and everyday needs.I’m known as a trusted partner and steady operator who brings clarity, momentum, and strong judgment to complex environments. I care deeply about building healthy, supported teams, and believe great work is a direct result of trust, collaboration, and shared ownership.Currently exploring Creative/Design Operations and Program leadership roles where I can help growing teams scale with clarity and intention.Always open to a coffee chat - virtual or otherwise!
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